Plenary title: Transmedia Traversals: Living Across Media and Institutions
 
Abstract: Multimodal media make meaning by intersecting the semiotic resources of language, visual display, sound and music, cinematic movement, material artifacts, and abstract animation. As meaning-makers, we live across institutions and media and we make meanings that no single medium or institution can control. Transmedia franchises pursue us, colonizing the chronotopes of postmodern life to array the branded content of their media products everywhere we look and go. Critical multimedia analysis needs to reach beyond the multimodality of individual works to grasp the social meanings of transmedia franchises and trans-institutional lives.

This strand/parallel session is provisionally divided into: